Elaine Armstrong serves as the vice president of marketing for Goodwill of North Georgia. She is responsible for leading a team of highly skilled professionals in the creation and execution of marketing and communications programs and strategies. She also advises and supports Goodwill’s business operations teams on a broad range of marketing issues while focusing on carrying out the organization’s mission, strategic plan, and business goals.
Elaine joined the Goodwill team in 2006 as public relations manager and was promoted to director of public relations two and half years later. While in those roles, she not only directed the media relations, internal communications and corporate communications functions, but she also helped expand the marketing department and served as the agency’s primary spokesperson.
After spending nearly eight years in her role as director of PR, Elaine was promoted to vice president of marketing, where she currently brings her deep institutional knowledge and creative strategies to the executive team. As a part of her role, Elaine also hosts the organization’s weekly talk radio show, The Good Works Show, which airs Saturdays at noon on The New Talk 106.7 FM.
Prior to coming to Goodwill, Elaine worked as a television news reporter for WALB-TV, the NBC affiliate in South Georgia. She is a graduate of the University of Georgia’s Grady College of Journalism and Mass Communication where she earned her bachelor’s degree in broadcast news. She is also an active member of the national and Georgia chapters of the Public Relations Society of America and serves on the board of directors for the DeKalb Chamber. As an extension of her work, Elaine enjoys mentoring college students about the public relations profession and working in the nonprofit sector. When she’s not working, Elaine enjoys working out and teaching a variety of fitness classes.